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Pay Per click Management
   
Pay Per Click Management (PPC)
 
Pay Per Click Management (PPC)
Pay Per click is another form of advertising through internet on various platforms like search engines. Also, known as Cost per click (CPC), Pay per click campaigns are the best form of publicizing via internet. Through this approach every time the user clicks on your link the search engines are paid. The strategy goes as follows:
 
Keyword research & selection:
In this, the concept of business of the user is studied and a few keywords are analyzed and then, a particular combination is gathered, deleting the ones that have low return on investment. Once done with the rough compilation, the keywords are submitted with the search engines. This is known as paid listing or paid inclusion.
Ad copy and traffic analysis:
After keyword selection comes the phase of creating an attractive ad copy that will increase the profitability of every click. Then, a deep traffic analysis is done in order to study the entrance and exit routes of users and hence, removing any abnormalities.
Bid management & ROI calculations:
Followed by the traffic analysis is the bid management process, in which the bid rates are decided with the customer’s consultation and then, comes the Return on Investment session in which the keywords that are bringing the maximum results are short listed.
Campaign reporting and tweaking:
Campaign reporting is the process that will keep you well informed of the keywords returning the maximum results and thus, will guide you further to squeeze/tweak the collection of keywords and have final compilation of only the most efficient keywords.
 
Overture and Google Adwords
PPC search engines offer instant traffic, completely side stepping the lengthy process of optimizing sites for the search engines. In addition, they allow you to optimize your site for your human visitors and not just those machines that spider your site. In a way it seems you can have it all - traffic and an on-topic site designed for your customer. Wait, you say...too good to be true! of course, we agree. After having spent countless hours and recovering from every pitfall imaginable in the Pay Per Click game, we have to say the promise is there, but someone must be willing to do the work. We have done the work over and over. We've read the books, we hang out in Forums dedicated to Pay Per Click topics, we are constantly performing research, but most of all, we are doing it live on many campaigns - and making it work.
But if you're a business prefessional, a site owner, a graphic designer who just wants a little bit of exposure and doesn't really care about the ins and outs of "exact match" vs "broad match" and which partner sites carry one engine's ads or another...you just want traffic...don't worry! Whether you're a seasoned PPC Pro or a "newbie", we can still work with you.
 
 
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